Yasmin started with Infrared as Senior Account Manager in November 2016. She primarily works with clients to manage their sponsorship rights delivering experiential activations and hospitality programmes utilizing their partnerships. Her interest in social media ensures that shareable moments are at the heart of each guest programme to further the brand’s story.
She worked agency side initially in 2011 on the Champions League final at Wembley arena in 2011 for TEAM. From there, she progressed in career from account executive to account manager within agency. Yasmin travelled with the programmes and spent time on site to deliver tournaments in Ukraine, Poland, Brazil, France, USA, Germany and UK.
Yasmin is extremely proud to have delivered Visa’s first Monaco ePrix for over 200 global clients. This programme included race day experience, board meetings, access to innovation Centre, private Formula E garage tours & Welcome party.
She is a passionate supporter of Chelsea Football Club and recently joined a 5 aside football team. Yasmin is also an aspiring chef and is trying to learn the tricks of the trade, alongside sampling some of London’s undiscovered restaurant gems. She’s usually the first to put her hand up for Beyoncé in the office. Whilst she can’t hold a tune she is a passionate vocalist.