Events & Hospitality Director
Natasha joined Infrared as Events & Hospitality Director in September 2010. The bulk of her role is to head up the teams at Infrared in London, overseeing all client accounts, projects and activations.
Her professional career began when she started working at the Head Office of Bhs; managing their events. She moved into agency world after two years, gaining experience in live event production for clients that included The FA, the Premier League, Heineken, RBS, P&G and Heinz. Since joining Infrared, she has been proud to work with some amazing people and clients, on some of the biggest events in the world.
One of the biggest challenges in her career was the delivery of a guest hospitality programme for Euro 2012. As the event spanned two countries (Poland & Ukraine), Infrared had to ensure we were culturally sensitive to the requirements in each country, as well as navigating nuances that arose in two very different markets. To seamlessly deliver a programme for over 3,000 guests at 31 matches was big achievement.
Natasha is a true Virgo and loves to have everything in order! She is driven to achieve perfection (another Virgo trait) by ensuring that Infrared addresses the smallest details at each event. She adores all kinds of sports and will pretty much watch or try her hand at anything. She is the sporting equivalent of a jack of all trades, having competed to a national level in netball, diving and athletics.