Director, Strategy & Growth
Gareth heads up business development for Infrared across Europe and is a firm believer that agency biz dev is about relationship building first and foremost, not sales. A common misconception!
Before Infrared, Gareth spent three successful years in ad land, where he helped Grey London win a number of high profile accounts and become one of the most talked about agencies in town. Prior to this, Gareth was the first-ever new business hire at music and entertainment agency FRUKT, helping the agency’s head office in London lay the foundations for what is now a global network.
Gareth has had many career highs but as part of the team that launched Infrared in 2016, establishing it as one of the leading agencies in sport and entertainment sponsorship activation will be the ultimate highlight. He says, “this is still a work in progress, but nothing is going to stop is us”.
He is a passionate sports man and still believes he could have made it as a pro footballer. He thinks Roger Federer is the GOAT (not Rafa) and Blackburn Rovers will (one day) win the Premier League again. Above all though, Gareth loves to cook, eat, and travel. If in doubt, you’re most likely to find him at the front of the queue for one of Soho’s new restaurant openings.
Responsibilities
Creative Asset Development
Delivery of Business Development
Marketing Plan Creation
Support Management Team
