Challenge
Warner Bros. required last minute, on the ground support in Los Angeles to produce and execute a trailer screening event for influencers and press for the upcoming release of the action horror film, The Meg.
Experience
Infrared partnered with Mission Media to create an immersive experience where influencers and press received a sneak peak of The Meg trailer while immersed in a thematic environment that highlighted the absurd magnitude of The Meg. The event at L.A. Live featured sharable “Megalodon” photo activations, branded swag, and themed food and beverage service.
Outcome
The event generated great excitement for the upcoming film release. Invited influencers with a collective 5+ million followers attended the trailer screening event and generated social buzz for Warner Bros. and the Meg brand.
Challenge
Warner Bros. required last minute, on the ground support in Los Angeles to produce and execute a trailer screening event for influencers and press for the upcoming release of the action horror film, The Meg.
Experience
Infrared partnered with Mission Media to create an immersive experience where influencers and press received a sneak peak of The Meg trailer while immersed in a thematic environment that highlighted the absurd magnitude of The Meg. The event at L.A. Live featured sharable “Megalodon” photo activations, branded swag, and themed food and beverage service.
Outcome
The event generated great excitement for the upcoming film release. Invited influencers with a collective 5+ million followers attended the trailer screening event and generated social buzz for Warner Bros. and the Meg brand.
