Challenge
Create a VIP travel event for Turner Broadcasting to host top Comcast Spotlight affiliate partners for a weekend of networking and unique brand building opportunities. The experience was designed to drive demand and inspire affiliate participation in key programming for the TNT network. Infrared designed a custom travel experience for the guests in Ixtapa, Mexico.
Experience
Guests were invited to the Cala de Mar Resort & Spa, nestled into the rocky hill along the Pacific. The weekend kicked off with a Mexican fiesta dinner which included branded TNT tortillas and a lively Loteria game competition. Shopping, pool time, and an afternoon sail & snorkel excursion were also on the agenda. Guests had the chance to kick back with spa time and to enjoy the stunning resort.
Outcome
Turner’s target affiliate market participation was exceeded and future partnership opportunities were established. We continue to work with Turner to design VIP travel experiences that entertain potential advertisers and thank existing clients. The perfect mix of business and pleasure.
Challenge
Create a VIP travel event for Turner Broadcasting to host top Comcast Spotlight affiliate partners for a weekend of networking and unique brand building opportunities. The experience was designed to drive demand and inspire affiliate participation in key programming for the TNT network. Infrared designed a custom travel experience for the guests in Ixtapa, Mexico.
Experience
Guests were invited to the Cala de Mar Resort & Spa, nestled into the rocky hill along the Pacific. The weekend kicked off with a Mexican fiesta dinner which included branded TNT tortillas and a lively Loteria game competition. Shopping, pool time, and an afternoon sail & snorkel excursion were also on the agenda. Guests had the chance to kick back with spa time and to enjoy the stunning resort.
Outcome
Turner’s target affiliate market participation was exceeded and future partnership opportunities were established. We continue to work with Turner to design VIP travel experiences that entertain potential advertisers and thank existing clients. The perfect mix of business and pleasure.
