Challenge
Infrared managed Sony Mobile’s sponsorship of the UEFA Champions League for the duration of its three year contract (2015-2018). Our brief was to engage with Sony Mobile’s customers and consumers, maximising sole and exclusive rights as well as hospitality and ticket assets.
Experience
Throughout the three seasons, including the UEFA Champions League Final, Infrared managed the entire allocation of ticket and hospitality assets to each of the Sony Mobile markets using a bespoke online ordering and information portal as well as all market and guest communications.
For the Finals, our remit included experiential production in the UEFA Champions Village and all guest logistics including transfers, hotel reservations, on-site hosting/staffing, group and ad-hoc activities, welcome party, talent management (host presenter and ex-players), pre-match entertainment and lunch. We provided a concierge service to the global markets that wished to add in additional experiences, including tours, activities and dining and were also responsible for the sourcing, production, shipping and distribution of all gifting for the guests.
Finally, Infrared managed and executed all communications and logistics for Sony’s Sole and Exclusive UEFA asset the “Fan Photography Experience”, which offered two lucky fans the chance to go pitch side at a UEFA Champions League match throughout the season, including the Final.
Outcome
Across three Finals in 2016, 2017 and 2018, Infrared managed over 1,200 Sony Mobile guests from 38 countries across a three-day program. The programs were hugely successful and enabled Sony Mobile to conduct business and host guests in a premium setting, with seamless logistics. Our faultless operations were praised by Sony and guests alike.
Challenge
Infrared managed Sony Mobile’s sponsorship of the UEFA Champions League for the duration of its three year contract (2015-2018). Our brief was to engage with Sony Mobile’s customers and consumers, maximising sole and exclusive rights as well as hospitality and ticket assets.
Experience
Throughout the three seasons, including the UEFA Champions League Final, Infrared managed the entire allocation of ticket and hospitality assets to each of the Sony Mobile markets using a bespoke online ordering and information portal as well as all market and guest communications.
For the Finals, our remit included experiential production in the UEFA Champions Village and all guest logistics including transfers, hotel reservations, on-site hosting/staffing, group and ad-hoc activities, welcome party, talent management (host presenter and ex-players), pre-match entertainment and lunch. We provided a concierge service to the global markets that wished to add in additional experiences, including tours, activities and dining and were also responsible for the sourcing, production, shipping and distribution of all gifting for the guests.
Finally, Infrared managed and executed all communications and logistics for Sony’s Sole and Exclusive UEFA asset the “Fan Photography Experience”, which offered two lucky fans the chance to go pitch side at a UEFA Champions League match throughout the season, including the Final.
Outcome
Across three Finals in 2016, 2017 and 2018, Infrared managed over 1,200 Sony Mobile guests from 38 countries across a three-day program. The programs were hugely successful and enabled Sony Mobile to conduct business and host guests in a premium setting, with seamless logistics. Our faultless operations were praised by Sony and guests alike.
