Challenge
Activate Quilter’s ‘Principle Partnership’ with England Rugby, maximising sponsorship assets to drive engagement with key audiences.
Experience
Created an interactive, multi-zoned hospitality suite in conjunction with a fully integrated guest management system to capture key business case information for invited guests. Designed an interactive screen with player stats and video replays to enhance guest interaction.
Managed Quilter’s ‘free of charge’ and ‘right to buy’ ticket and hospitality asset and supported their ‘Kids First’ grassroots initiative.
Outcome
For the Quilter Cup in May 2018, Infrared produced and managed the 300-person capacity suite, taking it from an empty shell to a fully branded Quilter space. This included the hire of talent and England Rugby players post-match Q&A.
Challenge
Activate Quilter’s ‘Principle Partnership’ with England Rugby, maximising sponsorship assets to drive engagement with key audiences.
Experience
Created an interactive, multi-zoned hospitality suite in conjunction with a fully integrated guest management system to capture key business case information for invited guests. Designed an interactive screen with player stats and video replays to enhance guest interaction.
Managed Quilter’s ‘free of charge’ and ‘right to buy’ ticket and hospitality asset and supported their ‘Kids First’ grassroots initiative.
Outcome
For the Quilter Cup in May 2018, Infrared produced and managed the 300-person capacity suite, taking it from an empty shell to a fully branded Quilter space. This included the hire of talent and England Rugby players post-match Q&A.
