Challenge
As McDonald’s Olympic youth programme agency of record, our brief was to activate ‘Champions of Play’, McDonald’s largest global Olympic kids initiative, and create once in a lifetime experiences and memories for McDonald’s global prize winners.
Experience
Major brand, consumer and youth programmes at the Athens, Beijing and London Olympic Games and the Torino, Vancouver and Sochi Olympic Winter Games. Infrared delivered exclusive Olympic experiences, managed all accreditation, pre-event communications, budget management, F&B negotiation, ground logistics, onsite branding, merchandising and staffing.
Outcome
Guests were consistently blown away by the experiences we provided. Resounding positive feedback from guests and client stakeholders.
“Great attention to detail. Magic moments were in many ways unprecedented and can be a benchmark for future Games. A great relationship with SOCOG helped the agency solve issues effectively and get the right results. The Infrared Team engaged in the Olympic projects deserves the highest rating.”
Sveta Polyakova, Director of Communications, McDonald’s
Challenge
As McDonald’s Olympic youth programme agency of record, our brief was to activate ‘Champions of Play’, McDonald’s largest global Olympic kids initiative, and create once in a lifetime experiences and memories for McDonald’s global prize winners.
Experience
Major brand, consumer and youth programmes at the Athens, Beijing and London Olympic Games and the Torino, Vancouver and Sochi Olympic Winter Games. Infrared delivered exclusive Olympic experiences, managed all accreditation, pre-event communications, budget management, F&B negotiation, ground logistics, onsite branding, merchandising and staffing.
Outcome
Guests were consistently blown away by the experiences we provided. Resounding positive feedback from guests and client stakeholders.
