Challenge
Design a buzz-worthy pop-up event for Hulu’s Triumph, the Insult Comic Dog, to generate press and influence television academy voters to consider the program for Outstanding Variety Special; create a sizzle reel to be sent to academy voters and go viral.
Experience
Infrared created and quickly implemented a Vote-for-Triumph activation to coincide with the California primaries, transforming one of LA’s hottest dog parks into Triumph’s Campaign Headquarters. With less than 3 weeks to make it all happen, we developed the artwork, design, custom builds, décor, dog photo activation, branded premiums and talent casting.
Outcome
The pop-up event, which drew over 500 direct consumer interactions, including a handful of key academy voters and influencers, had the energy and staging vital to creating an exciting video. Countless impressions resulted from drive-by traffic as well as thousands of YouTube views of the FYC sizzle reel.
Challenge
Design a buzz-worthy pop-up event for Hulu’s Triumph, the Insult Comic Dog, to generate press and influence television academy voters to consider the program for Outstanding Variety Special; create a sizzle reel to be sent to academy voters and go viral.
Experience
Infrared created and quickly implemented a Vote-for-Triumph activation to coincide with the California primaries, transforming one of LA’s hottest dog parks into Triumph’s Campaign Headquarters. With less than 3 weeks to make it all happen, we developed the artwork, design, custom builds, décor, dog photo activation, branded premiums and talent casting.
Outcome
The pop-up event, which drew over 500 direct consumer interactions, including a handful of key academy voters and influencers, had the energy and staging vital to creating an exciting video. Countless impressions resulted from drive-by traffic as well as thousands of YouTube views of the FYC sizzle reel.
