Challenge
Invite musicians from all over the world to participate in a Battle of the Bands by competing in concerts staged by Hard Rock Cafes. Manage the online portal and contest rules, publicize the events using community tools, and promote the contest in restaurants and online.
Experience
Infrared designed promotional materials for the cafes, provided official rules in six European languages, and arranged the online portal 10,000 bands used to promote themselves to their fans.
Outcome
Hard Rock relied on Infrared’s expertise running 300 separate music events and legal management of contest rules. 90 cafes around the world participated in the contest, which significantly increased foot traffic and sales during live performances. Prize winning bands played to 30,000 fans in Barcelona, garnering tremendous exposure for Hard Rock Café.
“The Infrared team has been valued and trusted resource since Day 1. They work hard. They work smart. They always deliver..”
James Buell, Sr. Director, Global Brand Marketing, Hard Rock International
Challenge
Invite musicians from all over the world to participate in a Battle of the Bands by competing in concerts staged by Hard Rock Cafes. Manage the online portal and contest rules, publicize the events using community tools, and promote the contest in restaurants and online.
Experience
Infrared designed promotional materials for the cafes, provided official rules in six European languages, and arranged the online portal 10,000 bands used to promote themselves to their fans.
Outcome
Hard Rock relied on Infrared’s expertise running 300 separate music events and legal management of contest rules. 90 cafes around the world participated in the contest, which significantly increased foot traffic and sales during live performances. Prize winning bands played to 30,000 fans in Barcelona, garnering tremendous exposure for Hard Rock Café.
