City National, a private & business bank with a robust clientele in the entertainment category tapped Infrared to help them create an anniversary party & town hall event to celebrate the bank being in New York for 15 Years. Employee engagement and recognition were top priorities and to design an experience that hit that mark.
The event took place at the iconic Harvard Club in New York. We were tasked with infusing City National bold branding elements while also utilizing the unique vibe of the stately nature of the historic private club. Infrared transformed the space into a themed environment with fun activations including a bespoke sizzle video to celebrate long time NY employees as well as social media photo ops, branded desserts, and a custom donut wall.
Bringing their brand to life in an unusual environment, employees and executives were treated to an evening of thanks and recognition to acknowledge City National’s successful 15 years as one of New York’s premier entertainment industry financial institutions.