Challenge
Activate Budweiser’s sponsorship of the 2014 FIFA World Cup. ‘Own’ the city of Rio de Janeiro for the duration of the tournament.
Experience
Infrared created the ‘Bud Hotel’, a unique brand experience situated on Rio’s iconic Copacabana beach. We managed all production including branding, design and build of experiential and hospitality areas, overseeing all operations and logistics for over 1750 guests. A total of 30 meetings and 27 bespoke parties were created with world renowned DJ’s, creating further brand presence in Rio.
Outcome
The Bud Hotel became ‘the place to be’ within Rio. 400M media impressions. Covered in every major news outlet from Buzzfeed to MailOnline to Reddit. Post-event guest feedback survey returned a 96% rating. The execution of the ‘Bud Hotel’ is now used as a benchmark.
“We did it!! A very BIG ‘thank you’ to all of you. You were dedicated, committed and often worked deep into the night. It was an honor and pleasure working with you.”
Eelco M. van der Noll, Global Head of Sports & Entertainment, AB InBev
Challenge
Activate Budweiser’s sponsorship of the 2014 FIFA World Cup. ‘Own’ the city of Rio de Janeiro for the duration of the tournament.
Experience
Infrared created the ‘Bud Hotel’, a unique brand experience situated on Rio’s iconic Copacabana beach. We managed all production including branding, design and build of experiential and hospitality areas, overseeing all operations and logistics for over 1750 guests. A total of 30 meetings and 27 bespoke parties were created with world renowned DJ’s, creating further brand presence in Rio.
Outcome
The Bud Hotel became ‘the place to be’ within Rio. 400M media impressions. Covered in every major news outlet from Buzzfeed to MailOnline to Reddit. Post-event guest feedback survey returned a 96% rating. The execution of the ‘Bud Hotel’ is now used as a benchmark.
