Challenge
In 2018, Infrared and American Heart Association continued training millions in Hands-Only CPR, targeting west coast cities in the US. 2019 marked year 4 of their 5-year partnership with Anthem Foundation. This year was dedicated to re-branding all mobile tour assets with AHA’s updated logo while simultaneously creating logistical solutions to manage heat for performers and guests in the high temperature outdoor locations.
Experience
The mobile tour spanned 5 states and 12 cities with a total of 18 life saving events. All assets embodied AHA’s new brand identity, uniquely their own and memorable to their audience. The branding overhaul touched every piece of our onsite assets, from the trailer and truck wrap, to new tents, table cloths, feather flags, A-frames, and all other supporting signage. A large awning extended from the mobile tour truck providing shade coverage for our general session training area so guests could comfortably watch and participate during the summer heat.
Outcome
With a combination of private, corporate, and public events, all intended goals were achieved. The interactive training created a memorable live experience while the new branding spoke to the goal of modernizing our event landscape. We trained 4,801 people live and a projected 24,005 people downstream. Digital impressions were at an all-time high with a total of 6,413 social shares. The educational impact of Hands-Only CPR was felt across the west coast. The ongoing partnership between Infrared and AHA has been confirmed for the final year of the mobile tour.
Challenge
In 2018, Infrared and American Heart Association continued training millions in Hands-Only CPR, targeting west coast cities in the US. 2019 marked year 4 of their 5-year partnership with Anthem Foundation. This year was dedicated to re-branding all mobile tour assets with AHA’s updated logo while simultaneously creating logistical solutions to manage heat for performers and guests in the high temperature outdoor locations.
Experience
The mobile tour spanned 5 states and 12 cities with a total of 18 life saving events. All assets embodied AHA’s new brand identity, uniquely their own and memorable to their audience. The branding overhaul touched every piece of our onsite assets, from the trailer and truck wrap, to new tents, table cloths, feather flags, A-frames, and all other supporting signage. A large awning extended from the mobile tour truck providing shade coverage for our general session training area so guests could comfortably watch and participate during the summer heat.
Outcome
With a combination of private, corporate, and public events, all intended goals were achieved. The interactive training created a memorable live experience while the new branding spoke to the goal of modernizing our event landscape. We trained 4,801 people live and a projected 24,005 people downstream. Digital impressions were at an all-time high with a total of 6,413 social shares. The educational impact of Hands-Only CPR was felt across the west coast. The ongoing partnership between Infrared and AHA has been confirmed for the final year of the mobile tour.
