Challenge
adidas and Parley for the Oceans partnered with Manchester United to raise awareness about the fragility of the oceans and are empowering a new class of ambassadors for the movement. Infrared was asked to produce the adidas X Parley Ocean School education event and manage the behind the scene details so the day’s learning and ocean cleanup could take center stage. The event goal was to educate the Manchester United players and the adidas Tango Squad, while highlighting adidas’s work in the area of sustainability.
Experience
Throughout the day, the teams learned about threats posed by marine plastic pollution and the importance of encouraging greater action amongst the international community. The educational session featured talks by Parley and Greg Long, a legendary surfer and Parley Ambassador. adidas showcased their shoes made entirely from Parley Ocean Plastic®, a material made from plastic waste intercepted in marine environments and in coastal communities.
Outcome
The players were challenged and inspired to use their influence to raise awareness and become true ambassadors for the oceans. The Manchester United 2018/19 season third kit is made from Parley Ocean Plastic®, a symbol representing their cause.
Challenge
adidas and Parley for the Oceans partnered with Manchester United to raise awareness about the fragility of the oceans and are empowering a new class of ambassadors for the movement. Infrared was asked to produce the adidas X Parley Ocean School education event and manage the behind the scene details so the day’s learning and ocean cleanup could take center stage. The event goal was to educate the Manchester United players and the adidas Tango Squad, while highlighting adidas’s work in the area of sustainability.
Experience
Throughout the day, the teams learned about threats posed by marine plastic pollution and the importance of encouraging greater action amongst the international community. The educational session featured talks by Parley and Greg Long, a legendary surfer and Parley Ambassador. adidas showcased their shoes made entirely from Parley Ocean Plastic®, a material made from plastic waste intercepted in marine environments and in coastal communities.
Outcome
The players were challenged and inspired to use their influence to raise awareness and become true ambassadors for the oceans. The Manchester United 2018/19 season third kit is made from Parley Ocean Plastic®, a symbol representing their cause.
