Challenge
Create a not to be missed presentation event at the International Licensing Show to showcase the upcoming slate of 20th Century Fox films and brand partnership opportunities. Develop an enticing, bespoke call-to-action that will drive RSVPs and targeted attendees.
Experience
Produced a New York rooftop lounge environment for guests to mix, mingle, and enjoy the trailers of 20th Century Fox upcoming slate with state of the art theatrical viewing and sound. Room décor featured key branding and costume replicas from the stand out film, “The Greatest Showman”.
Outcome
Infrared delivered a standing-room only event, with a queue of additional attendees waiting to get in. Attendance goals were exceeded, and Infrared support the scheduling of 3 back to back days of 1:1 partnership meetings to discuss further opportunities.
Challenge
Create a not to be missed presentation event at the International Licensing Show to showcase the upcoming slate of 20th Century Fox films and brand partnership opportunities. Develop an enticing, bespoke call-to-action that will drive RSVPs and targeted attendees.
Experience
Produced a New York rooftop lounge environment for guests to mix, mingle, and enjoy the trailers of 20th Century Fox upcoming slate with state of the art theatrical viewing and sound. Room décor featured key branding and costume replicas from the stand out film, “The Greatest Showman”.
Outcome
Infrared delivered a standing-room only event, with a queue of additional attendees waiting to get in. Attendance goals were exceeded, and Infrared support the scheduling of 3 back to back days of 1:1 partnership meetings to discuss further opportunities.
