Insights

The Rise of British Cycling & Mass Participation Events
Infrared Events – Our very own cycling guru Tom Robinson looks back at the rise of British cycling over the last 3…
April 7, 2016 by Tom Robinson
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Fanboys, Fangirls, and Cosplayers — OH MY!
How marketers connect and engage fans at comic-con… Every summer, thousands of fans make their annual pilgrimage to the Gaslamp District of…
March 31, 2016 by Kelly Weinberg
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Cricket: The Marmite Effect
Cricket tends to have the Marmite effect, with a fairly clean split in opinion between ‘love it’ and ‘yawn’. Americans always find…
March 9, 2016 by Vivienne Brown
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Effective Sponsorship Activation – Why do brands choose to engage through sponsorship?
With Rugby World Cup 2015 on the horizon and UEFA Euro 2016 and Rio 2016 just around the corner, we are busy…
January 27, 2016 by Vivienne Brown
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Once In A Lifetime Incentives – The most effective employee reward method?
Good manners do go a long way and, as we may recall our parents’ insistence about not forgetting two little magic words…
December 18, 2015 by Infrared
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UEFA Euro 2016 update: sponsorship & hospitality in France
The current buzz in sport is all about whether Rio will be ready for the Olympic Games, but next year also brings…
December 11, 2015 by Vivienne Brown
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Food for thought! 8 ways the farmers market can make you a better experience designer
As experience designers we make products, services and environments with the customer in mind. This keeps our work relevant, useful and enjoyable.…
November 12, 2015 by Dom Crockett
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Location, location! – Where to stay during Rio 2016
Important lessons learned during the 2014 FIFA World Cup; on the ground experience in Rio is invaluable for those looking to find…
October 26, 2015 by Juliano Zappia
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This girl can! – Has the tide turned for women in sport and sponsorship?
Much has been written recently about Women in Sport. Just recently as I squished myself onto the delightful Northern Line with my…
October 16, 2015 by Vivienne Brown
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Consumers, Brands & Activation – Covering engagement at MTV’s Video Music Awards
With the onset of the NFL, Fall TV and Award Show season we’ve been focusing in on this year’s consumer promotion campaigns.…
September 24, 2015 by Erin Earls
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Rugby, Sponsorship & Hospitality – The winners and losers of RWC 2015
The 31 man squads have been announced, the team welcome ceremonies are ongoing and the countdown to kick off at 8pm this…
September 18, 2015 by Vivienne Brown
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“One year to go; plenty of opportunities.” – Rio 2016
It was just a test event, but it felt like the real thing. If you were around the Copacabana Beach last week,…
August 26, 2015 by Michael Michalski
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Dare we call it a “Sales Meeting Bucket List?” – Top 10 incentive & leisure travel hotels in the U.S.
There’s been a lot of conversation lately on the increased need for annual sales training mixed with the financial desire to reduce…
August 12, 2015 by Allison Leo
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Why do brands choose tennis for sponsorship activation and hospitality?
Strawberries and cream, Pimms and Murray Mound are all things synonymous with our love affair that is Wimbledon; where for two weeks,…
August 3, 2015 by Natasha Davidson
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A view from New York – The biggest brand experience marketing trends
Thought Piece by RPMC’s Chief Creative Officer Craig McAnsh There is no doubt the improving US and global economies are helping accelerate…
June 22, 2015 by Charlie Birkin
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How to navigate corporate hospitality in the regulatory environment?
Gone are the days of buttering up the Head of Department in a financial institution to sign off on some corporate hospitality…
June 19, 2015 by Vivienne Brown
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Why market leaders look beyond monetary rewards to incentivize employees
Over the last decade the global economy has changed; GDP increased 67% and with it the size and number of businesses. The…
June 3, 2015 by Charlie Birkin
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Optimizing Branded Experiences: A case for greater empathy
Thought Piece by RPMC’s Chief Strategy Officer Adam Salter A leading solution for engaging stakeholders Branded experiences can be, when designed and…
May 21, 2015 by Adam Salter
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The Countdown to Rio 2016
The countdown is now well and truly on. It’s now only 450 days before the start Rio 2016 Olympic Games, and reports…
May 18, 2015 by Natasha Davidson
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Summer Party Ideas
Every year at RPMC, it seems that with the coming and going of the May Bank holidays, thoughts turn to the summer…
May 7, 2015 by Megan Yeatts
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New marketing tactics for strategic engagement – Do they exist?
Is it me or does it feel like buzzword central out there at the moment – ‘content marketing’, ‘experiential marketing’, ‘digital marketing’,…
March 26, 2015 by Lauren Caisley
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Unique Destinations for Travel Incentives
These days the challenge incentive travel agencies face is to find the most unique and undiscovered destinations that offer the best travel…
March 13, 2015 by Marina Rocca
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Dubai – The dream location for an event management agency?
Innovative, visionary and ambitious are just a few words that describe the ever evolving, city of Dubai. The second largest state in…
March 5, 2015 by Kirsty Collins
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Why is the RBS Six Nations so popular for corporate hospitality?
The RBS Six Nations kicks off in Cardiff next Friday night with the curtain raiser being the ever contentious battle between the…
January 26, 2015 by Vivienne Brown
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