Instant gratification is the new normal in a world where consumers require quick solutions. Music streaming services provide convenience and variety while social media functions as an insider view of performances, backstage events, afterparties, and even artists’ day-to-day lives. Music festivals like iHeart, Coachella, and Bonnaroo offer premium lineups with a whirlwind of incentives including gourmet food trucks, Beirgartens, art exhibits, sponsored tents, swag, and fireworks.
With this in mind, VIP concert and music experiences must center around bringing value to every customer. To understand what attendees are looking for, it’s important to gain insight on the components that build a memorable experience. Partnering with an experiential marketing agency to cultivate and execute these elements not only meets consumer demands but also increases overall profitability.
There are four interconnected elements that provide the core components of a VIP music experience. Let’s take a deep dive, shall we?
1.) ACCESS: Proximity to the band
- Best Seats are Rows 1-15
- Special Venue Entrance
- Meet & Greet
- Pre-Concert Backstage Tour
- On-Stage Concert Experience
2.) CONVENIENCE: An efficient, seamless experience
- Combining Concert & Travel Arrangements
- Hassle Free Access (no lines)
- Best Seats Pre-Assigned
3.) FLAWLESS SERVICE: Special treatment
- Exclusive Gifts & Memorabilia
- Impeccable Service
- Upscale Experiences
- VIP Status
4.) COMMUNITY: Enhancing the fan networking experience
- Encouraging shared experience with Friends/Significant other
- Connecting with Like-Minded Fans
- Once in a lifetime opportunity
Understanding that consumer expectations are continuously evolving is essential in the world of events. All aspects of VIP music experiences must be customizable and flexible. If you can remember this framework and reference it for future entertainment experiences, you’ll be the Beyoncé of event planning.