Why is the RBS Six Nations so popular for corporate hospitality?

By in Hospitality Programs, Thought Pieces

The RBS Six Nations kicks off in Cardiff next Friday night with the curtain raiser being the ever contentious battle between the mighty dragon of Wales and the red rose of England.  With 4 of the 6 teams in real contention for the 6 Nations title and Grand Slam Trophy during a Rugby World Cup year it promises to be an exciting contest, one to raise rugby fans out of the winter doldrums.

The corporate hospitality market in sport is somewhat saturated with opportunity this year; a plethora of football, an Ashes summer, Ascot, Goodwood, Cheltenham, Wimbledon, Queens not forgetting the aforementioned Rugby World Cup in Autumn…… the list is endless.  So why do large corporates flock back to the 6 Nations year on year especially now that such stringent compliance hoops must be navigated?  The answer is simple, the 6 Nations is becoming more exciting each year as a contest and still presents relative good value.

Whilst the rugby may only last 80 minutes, the ‘event’ lasts considerably longer with much to be enjoyed along the way; even the train, bus and walk to the venue is hospitable. No vicious rivalry here just an abundance of singing, banter and general merriment.  Most of the venues have now got the message on differing price points and package types to suit different budgets, whilst a VIP hospitality experience was previously perceived as something for the privileged few there is now an option to interact and learn more about your clients and prospects over a reasonably priced pie, pint and guest speaker.

Moreover, with departments finalising their budgets for the year ahead this time of year is fruitful for entertaining prospects and retaining clients; the 6 Nations happens to be at the right time to help!

The upcoming competition promises to be an exciting  8 weeks for the corporate entertainment scene with a festival of old rivalries, loud and proud anthems, crunching tackles, shock results and the emergence of new heroes. If all of it comes with an improved business outlook for the year ahead, underpinned by strong E&C adherence, then so much the better.

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