Thought Pieces

  • UEFA Euro 2016 update: sponsorship & hospitality in France

    The current buzz in sport is all about whether Rio will be ready for the Olympic Games, but next year…

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  • Food for thought! 8 ways the farmers market can make you a better experience designer

    As experience designers we make products, services and environments with the customer in mind. This keeps our work relevant, useful…

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  • This girl can! – Has the tide turned for women in sport and sponsorship?

    Much has been written recently about Women in Sport.  Just recently as I squished myself onto the delightful Northern Line…

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  • Consumers, Brands & Activation – Covering engagement at MTV’s Video Music Awards

    With the onset of the NFL, Fall TV and Award Show season we’ve been focusing in on this year’s consumer…

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  • Rugby, Sponsorship & Hospitality – The winners and losers of RWC 2015

    The 31 man squads have been announced, the team welcome ceremonies are ongoing and the countdown to kick off at…

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  • “One year to go; plenty of opportunities.” – Rio 2016

    It was just a test event, but it felt like the real thing. If you were around the Copacabana Beach…

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  • Dare we call it a “Sales Meeting Bucket List?” – Top 10 incentive & leisure travel hotels in the U.S.

    There’s been a lot of conversation lately on the increased need for annual sales training mixed with the financial desire…

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  • Why do brands choose tennis for sponsorship activation and hospitality?

    Strawberries and cream, Pimms and Murray Mound are all things synonymous with our love affair that is Wimbledon; where for…

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  • A view from New York – The biggest brand experience marketing trends

    Thought Piece by RPMC’s Chief Creative Officer Craig McAnsh There is no doubt the improving US and global economies are…

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  • How to navigate corporate hospitality in the regulatory environment?

    Gone are the days of buttering up the Head of Department in a financial institution to sign off on some…

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