Thought Pieces

  • The Story So Far The 10 Travel Incentive Trends of 2016 Elephant Polo

    The Story So Far: The 10 Travel Incentive Trends of 2016

    What’s new in incentive travel in 2016? Well, whilst there may not be brand spanking “new trends” per se, we…

    by
  • Infrared-Expereince-Marketing-Brands-Storytelling-Events-Activation

    Why Brands Use Storytelling to Create Human Connections with Consumers

    Why Storytelling? Human-to-human connection should be at the heart of marketing. Storytelling as it relates to your brand is crucial…

    by
  • What’s Fueling the Trend Toward Conscious Consumption?

    As I walk outside my New York City office near Broadway and Prince, I see few indications of a change…

    by
  • Immersion Marketing | Hooked on a Feeling

    Two long-standing marketing trends are colliding, creating opportunities for innovation and creativity like never before…

    by
  • Experience Marketing | What We Can Learn From Birds & Bees

    I read an article recently that got me thinking about the true nature of long term, sustainable growth and the importance of…

    by
  • The Rise of British Cycling & Mass Participation Events

    Infrared Events – Our very own cycling guru Tom Robinson looks back at the rise of British cycling over the…

    by
  • Fanboys, Fangirls, and Cosplayers — OH MY!

    How marketers connect and engage fans at comic-con… Every summer, thousands of fans make their annual pilgrimage to the Gaslamp…

    by
  • Cricket: The Marmite Effect

    Cricket tends to have the Marmite effect, with a fairly clean split in opinion between ‘love it’ and ‘yawn’.   Americans…

    by
  • Effective Sponsorship Activation – Why do brands choose to engage through sponsorship?

    With Rugby World Cup 2015 on the horizon and UEFA Euro 2016 and Rio 2016 just around the corner, we…

    by
  • Once In A Lifetime Incentives – The most effective employee reward method?

    Good manners do go a long way and, as we may recall our parents’ insistence about not forgetting two little…

    by