Sponsorship Activation

  • ‘Player Cam’ 2.0

    A recent Infrared report on the future of fan engagement highlighted an opportunity for sports brands and rights-holders to engage…

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  • Formula E: The Irrefutable Allure for Car Manufacturers

    FACT: Governments in France, India, Norway and the UK have all pledged to ban the sale of petrol and diesel…

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  • sports-sponsorship-activation-farewell-rbs-what-next-for-6-nations-sponsorship

    Farewell RBS: What Next for 6 Nations Rugby Sponsorship?

    After fourteen years we bid a very fond farewell to RBS, title sponsor of the 6 Nations since 2003. The…

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  • The Rise of British Cycling & Mass Participation Events

    Infrared Events – Our very own cycling guru Tom Robinson looks back at the rise of British cycling over the…

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  • Cricket: The Marmite Effect

    Cricket tends to have the Marmite effect, with a fairly clean split in opinion between ‘love it’ and ‘yawn’.   Americans…

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  • Effective Sponsorship Activation – Why do brands choose to engage through sponsorship?

    With Rugby World Cup 2015 on the horizon and UEFA Euro 2016 and Rio 2016 just around the corner, we…

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  • UEFA Euro 2016 update: sponsorship & hospitality in France

    The current buzz in sport is all about whether Rio will be ready for the Olympic Games, but next year…

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  • This girl can! – Has the tide turned for women in sport and sponsorship?

    Much has been written recently about Women in Sport.  Just recently as I squished myself onto the delightful Northern Line…

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  • Consumers, Brands & Activation – Covering engagement at MTV’s Video Music Awards

    With the onset of the NFL, Fall TV and Award Show season we’ve been focusing in on this year’s consumer…

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  • Rugby, Sponsorship & Hospitality – The winners and losers of RWC 2015

    The 31 man squads have been announced, the team welcome ceremonies are ongoing and the countdown to kick off at…

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