The proliferation and cultural influence of gaming is making an indelible mark on sports marketing. At this point approximately 70%…
A recent Infrared report on the future of fan engagement highlighted an opportunity for sports brands and rights-holders to engage…
FACT: Governments in France, India, Norway and the UK have all pledged to ban the sale of petrol and diesel…
After fourteen years we bid a very fond farewell to RBS, title sponsor of the 6 Nations since 2003. The…
Infrared Events – Our very own cycling guru Tom Robinson looks back at the rise of British cycling over the…
Cricket tends to have the Marmite effect, with a fairly clean split in opinion between ‘love it’ and ‘yawn’. Americans…
With Rugby World Cup 2015 on the horizon and UEFA Euro 2016 and Rio 2016 just around the corner, we…
The current buzz in sport is all about whether Rio will be ready for the Olympic Games, but next year…
Much has been written recently about Women in Sport. Just recently as I squished myself onto the delightful Northern Line…
With the onset of the NFL, Fall TV and Award Show season we’ve been focusing in on this year’s consumer…
