Insights

  • Gaming and Football Club Fan Engagement

    The proliferation and cultural influence of gaming is making an indelible mark on sports marketing. At this point approximately 70%…

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  • Accessible & Inclusive Events – Taking Cues from Colleges

    Higher education is on the front line of tackling issues of inclusivity at events. What can we learn from their…

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  • How Purpose-Driven Events Can Help Retain Millennial & Gen Z Employees

    Corporate social responsibility is important to employees, and businesses are starting to view it as a central component to recruitment…

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  • Incentive Travel: What are Millennials & Gen Z Looking For?

    With millennials set to make up half of the global workforce by 2020 and Gen Z following closely behind…

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  • ‘Player Cam’ 2.0

    A recent Infrared report on the future of fan engagement highlighted an opportunity for sports brands and rights-holders to engage…

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  • How Does Incentive Travel Affect Employees?

    Incentive travel is globally recognized as a performance motivator used by organizations to boost employee engagement. Companies use these programs…

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  • Dark Social – The Future of Fan Engagement?

    Dark Social: The Future of Fan Engagement? Most digital conversations now take place within the walls of dark social –…

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  • Infrared-Experience-Marketing-Blog-Little-Things-Thumbnail

    Sometimes it’s the Little Things that Mean the Most

    Incentive travel planners pride themselves on creating truly unique travel experiences. These are the types of vacations that most people…

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  • Why Experiential Marketing Is Transforming the Healthcare Industry

    As consumers become more informed and their interactions increasingly more digital, healthcare companies are working to find innovative and meaningful…

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  • What Makes a VIP Music Experience Worthwhile?

    Instant gratification is the new normal in a world where consumers require quick solutions. Music streaming services provide convenience and…

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