Consumer Promotion

  • Fanboys, Fangirls, and Cosplayers — OH MY!

    How marketers connect and engage fans at comic-con… Every summer, thousands of fans make their annual pilgrimage to the Gaslamp…

  • Consumers, Brands & Activation – Covering engagement at MTV’s Video Music Awards

    With the onset of the NFL, Fall TV and Award Show season we’ve been focusing in on this year’s consumer…