Author archive for Vivienne Brown

Infrared > Articles by: Vivienne Brown

Cricket: The Marmite Effect
Cricket tends to have the Marmite effect, with a fairly clean split in opinion between ‘love it’ and ‘yawn’. Americans…
March 9, 2016 by Vivienne Brown
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Effective Sponsorship Activation – Why do brands choose to engage through sponsorship?
With Rugby World Cup 2015 on the horizon and UEFA Euro 2016 and Rio 2016 just around the corner, we…
January 27, 2016 by Vivienne Brown
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UEFA Euro 2016 update: sponsorship & hospitality in France
The current buzz in sport is all about whether Rio will be ready for the Olympic Games, but next year…
December 11, 2015 by Vivienne Brown
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This girl can! – Has the tide turned for women in sport and sponsorship?
Much has been written recently about Women in Sport. Just recently as I squished myself onto the delightful Northern Line…
October 16, 2015 by Vivienne Brown
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Rugby, Sponsorship & Hospitality – The winners and losers of RWC 2015
The 31 man squads have been announced, the team welcome ceremonies are ongoing and the countdown to kick off at…
September 18, 2015 by Vivienne Brown
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How to navigate corporate hospitality in the regulatory environment?
Gone are the days of buttering up the Head of Department in a financial institution to sign off on some…
June 19, 2015 by Vivienne Brown
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Why is the RBS Six Nations so popular for corporate hospitality?
The RBS Six Nations kicks off in Cardiff next Friday night with the curtain raiser being the ever contentious battle…
January 26, 2015 by Vivienne Brown
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