Insights

Gaming and Football Club Fan Engagement
The proliferation and cultural influence of gaming is making an indelible mark on sports marketing. At this point approximately 70% of 16-24…
June 20, 2019 by Gareth Hall
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Accessible & Inclusive Events – Taking Cues from Colleges
Higher education is on the front line of tackling issues of inclusivity at events. What can we learn from their progress? Most…
May 7, 2019 by Francesca Ricotta
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CSR Disrupting Healthcare – Considering the Whole Human
The term healthcare often reminds people of doctor visits, bustling emergency rooms, and insurance policies. We might forget that it encompasses all...
July 22, 2019 by Grace Yuen
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How Purpose-Driven Events Can Help Retain Millennial & Gen Z Employees
Corporate social responsibility is important to employees, and businesses are starting to view it as a central component to recruitment and retention…
April 25, 2019 by Grace Yuen
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Incentive Travel: What are Millennials & Gen Z Looking For?
With millennials set to make up half of the global workforce by 2020 and Gen Z following closely behind…
March 4, 2019 by Kelly Weinberg
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‘Player Cam’ 2.0
A recent Infrared report on the future of fan engagement highlighted an opportunity for sports brands and rights-holders to engage with audiences…
February 15, 2019 by Gareth Hall
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How Does Incentive Travel Affect Employees?
Incentive travel is globally recognized as a performance motivator used by organizations to boost employee engagement. Companies use these programs to build…
January 2, 2019 by Kelly Weinberg
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Dark Social – The Future of Fan Engagement?
Dark Social: The Future of Fan Engagement? Most digital conversations now take place within the walls of dark social – the phenomenon…
October 24, 2018 by Gareth Hall
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Sometimes it’s the Little Things that Mean the Most
Incentive travel planners pride themselves on creating truly unique travel experiences. These are the types of vacations that most people simply can’t…
February 23, 2018 by Kelly Weinberg
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Why Experiential Marketing Is Transforming the Healthcare Industry
As consumers become more informed and their interactions increasingly more digital, healthcare companies are working to find innovative and meaningful ways to…
August 7, 2018 by Grace Yuen
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What Makes a VIP Music Experience Worthwhile?
Instant gratification is the new normal in a world where consumers require quick solutions. Music streaming services provide convenience and variety while…
July 11, 2018 by Mariah Colhoun
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Corporate Social Responsibility – Why Businesses Are on Their Best Behavior
This past year has been, to put it mildly, disruptive. Consumers have discovered their voice and demand higher standards for how businesses…
July 2, 2018 by Francesca Ricotta
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The Introduction of GDPR
Never before has a four-letter acronym struck such confusion, panic and fear into the hearts of businesses than GDPR, forcing questions like;…
April 17, 2018 by Tom Robinson
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Formula E: The Irrefutable Allure for Car Manufacturers
FACT: Governments in France, India, Norway and the UK have all pledged to ban the sale of petrol and diesel cars by…
November 22, 2017 by Gareth Hall
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Travel Incentives – How Do I Evaluate Results?
The trip is over, the feedback has been great, and the progress reports along the way promised a big jump in sales…
November 16, 2017 by Kelly Weinberg
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10 Reasons Why Money Isn’t Everything But Travel Incentives Comes Real Close
Successful businesses are always looking for the most effective ways to motivate employees. So what works best: cash or travel? Travel, it…
September 13, 2017 by Kelly Weinberg
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Experiential Travel Incentives – A powerful method to make customers feel valued?
There are innumerable books, lectures and experts claiming to hold the key to conducting business in a more humane manner, promoting a…
September 12, 2017 by Natasha Davidson
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Do FCA Regulations spell death for Corporate Hospitality in Financial Services?
This July 1st 2017, marks six years since the Bribery Act became law. Its aim? Simply put, to guide businesses in preventing bribery.…
June 19, 2017 by Stephen Hall
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Farewell RBS: What Next for 6 Nations Rugby Sponsorship?
After fourteen years we bid a very fond farewell to RBS, title sponsor of the 6 Nations since 2003. The letters ‘RBS’…
March 27, 2017 by Vivienne Brown and Matthew Bates
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Customer Experience at the Heart of Holiday Campaigns
This holiday season, brands are looking to better connect with their consumers by creating experiences that stretch beyond traditional advertisement…
November 29, 2016 by Russell Dubin
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The Story So Far: The 10 Travel Incentive Trends of 2016
What’s new in incentive travel in 2016? Well, whilst there may not be brand spanking “new trends” per se, we certainly are…
October 27, 2016 by Natasha Davidson
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Why Brands Use Storytelling to Create Human Connections with Consumers
Why Storytelling? Human-to-human connection should be at the heart of marketing. Storytelling as it relates to your brand is crucial for reinforcing…
October 13, 2016 by Riana Chen
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What’s Fueling the Trend Toward Conscious Consumption?
As I walk outside my New York City office near Broadway and Prince, I see few indications of a change in the…
August 23, 2016 by Craig McAnsh
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Immersion Marketing | Hooked on a Feeling
Two long-standing marketing trends are colliding, creating opportunities for innovation and creativity like never before…
August 4, 2016 by Craig McAnsh
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