Alana Carter

Alana Carter

Account Manager, London



Alana has recently joined the team as account manager with Infrared Europe. Alana is currently managing the activation for Aegon British Tennis events, as well as projects for the Aegon Championships at the Queen’s Club.

Prior to joining Infrared, Alana worked on Rugby World Cup 2015 where she coordinated the delivery of World Rugby hospitality, VIP guest management and suite fit-outs across the majority of the venues and matches.

Previously, Alana worked for the Lawn Tennis Association in the Events team and managed the LTA debenture scheme and delivery of the debenture Hospitality Suite at the Aegon Championships at the Queen’s Club.



What is your personal life motto?

You never know what’s around the corner until you make yourself turn it.


Guiltiest pleasure?

Chocolate Hobnobs – a whole pack!


What advice would you give your 10-year-old self?

Always work hard; no matter what you’re doing work hard at it.


What has been your biggest achievement?

Four marathons.