Sony Mobile

Xperia Lounge Consumer Promotions

  • 1 Infrared Experience Marketing Sony Mobile Xperia Lounge Consumer Promotions Case Study
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Project Name:

Sony Mobile – Xperia Lounge Consumer Promotions

 

Experience:

Infrared organize and fulfil consumer promotion winner experiences for Sony Mobile’s online competition platform, Xperia Lounge. We manage the prize notification and redemption process. This includes notifying the winners and arranging flights, accommodation, transfers and insurance as well as coordinating with rights holders to arrange artist meet & greets, VIP access to movie premieres and sailing experiences at Extreme Sailing Series events worldwide, just to mention a few. Infrared has handled over 200 Xperia Lounge competitions in the last two years alone.

Since the Xperia Lounge platform debuted in late 2012, some of the unique winner experiences have ranged from an Ed Sheeran meet & greet in Sydney, to surfing with Roxy surfer Leo Fioravanti on the Gold Coast, UEFA Champions League Final match experiences, private DJ lesson and VIP access to Pacha F***Me I’m Famous nights in Ibiza, interviewing James Bay in Berlin and VIP access to the Men’s Final and Closing Party at Roland Garros.

 

“We had the best trip of our lives!! And it’s all thanks to you and Xperia Lounge! Very excited for the game today! Again thank you so much!!”

 

Anya Kleiner – Sony Xperia Lounge winner, November 2015

 

Client:Sony Mobile