Sony Mobile – UEFA Champions League Activation
Infrared are Sony Mobile’s trusted activation partner, a relationship spanning 10 years and counting. To leverage their sponsorship of the UEFA Champions League, we handle all ticket and hospitality requirements and act as a daily support function for the Sony Mobile markets.
Using a bespoke online ordering and information portal, we manage the allocation of ticket and hospitality assets to each of the Sony Mobile markets. We also deliver fan activations such as the Photography Experience which offers two fans the chance to attend a UEFA Champions League match and go behind the scenes at the stadium.
For the 2016 UEFA Champions League Final in Milan, we managed over 350 guests from 29 different countries overseeing ground operations, logistics and bespoke guest program packages.
For the UEFA Champions League Final in Cardiff 2017, Infrared will provide complete support to devise and implement Sony Mobile’s guest program.
“I’ve always felt that we are in professional, safe and always friendly hands when Infrared are involved. You’ve been a fundamental part of it and all the great things that have been accomplished in the past few years.”
Giancarlo Bernini – Head of Global Sponsorship, Sony Mobile