Sony – Fan Photographer and Flag Bearer Programs
Building on the success of our 2010 FIFA World Cup activation, Infrared ran Sony’s operation of the FIFA Flag Bearer and Fan Photographer programs at the 2014 FIFA World Cup in Brazil. Both programs offered exclusive access to Sony guests to become an integral part of match days, either carrying the FIFA flag onto the pitch or becoming an official photographer for the day. We managed all match day logistics as well as guest communications, hotels, dining and local experiences, successfully welcoming 1200 guests from 19 countries over the course of the World Cup in Brazil. A dedicated Sony team of 60 personnel based in each host city ensured the program ran seamlessly.
“I want to honestly thank you and your team for all your support before and during this amazing tournament. It was well done with a great management and we are extremely happy with the results accomplished. From the bottom of our heart, thank you all and we wish you no less than the best!”
Marcelo Gonçalves – Head of Marketing and Communications, Sony Brasil