Ryder Cup Europe – RCE Hospitality Program
Infrared managed the Ryder Cup Europe VIP Guest program for the 39th Ryder Cup at the Medinah Country Club, Illinois. Our remit included all guest communication, guest invitation process and data capture, accreditation, hotel management, F&B, transportation liaison with Ryder Cup Travel Services, gifting, excursions and post event measurement.
Working closely with the RCE team, Infrared developed a full service offering. A team of five personnel, managed by the Operations Director, set up a 24/7 Guest Services Office in the hotel providing the hub for all communication onsite. We curated and managed a program of events including excursions, parties and receptions for guests to attend. To facilitate guest communications, we created a platform to convey pre-event information through to on-site text services and post-event follow up.
394 RCE guests attended over the course of the three days, including VIP’s, commercial sponsors, media and RCE partners: Event Scotland, Celtic Manor, French Golf Federation. Overall guest satisfaction measured 95%, the highest ever recorded.
“Congratulations to both European Tour team and Infrared team for a great job and an amazing week”
Adrien Laurent (Baron Philippe de Rothschild)