Hard Rock Cafe

Hard Rock Rising Music Festival

Project Name:

Hard Rock Rising Music Festival

 

Experience:

Hard Rock Cafe continues to generate buzz on the music scene by producing its annual Hard Rock Rising Music Festival showcasing music icons and today’s hottest new talents. In 2015 this unique cultural music event made its first appearance in Barcelona, Spain.

Infrared designed and managed travel experiences for Hard Rock’s consumer winners, executive staff, media, PR agency executives and, wait staff honorees, as well as six prize-winning bands from the 2015 Battle of the Bands competition.  We seamlessly fulfilled customer journeys for more than 180 people from around the world to attend the 2015 Hard Rock Rising Global Battle of the Bands competition.

We seamlessly fulfilled customer journeys for more than 180 people from around the world who attended the 2015 Hard Rock Rising Music Festival.

Between 2006 and 2015,over 6,000 bands have entered the Battle of the Bands competition. Infrared managed over 3,000 VIP guests from 6 continents across 60 countries. In addition, web traffic increased more than 200% and restaurant food, beverage and merchandise sales increased 30% on “Battle” nights.

 

“We have a great relationship; they are a ‘count on’ agency”

 

Hard Rock International

 

Client:Hard Rock Cafe