Columbia Records

One Direction Album Launch

Project Name:

One Direction Album Launch



Hundreds of fans worldwide descended upon Universal Studios Orlando to attend #OneDirectioninOrlando — a three-day multi-event program celebrating the launch of One Direction’s album “FOUR.” Infrared designed and orchestrated group movement and coordinated fan engagement with the band on behalf of the film crew producing the band’s network television special.

Infrared also created a two-pronged “hub” for the 96 simultaneous consumer promotions happening in 38 countries to manage hundreds of consumer winners and business partners. We developed the hospitality program, managed hotel blocks, arranged credentials and set up ground transportation.



Client:Columbia Records