American Heart Association

Hands-Only CPR National Training Tour

Project Name:

Hands-Only CPR National Training Tour

 

Experience:

With the objective to train 6.6M individuals in Hands-Only CPR via live events and instructional video views over a five-year grant period, Infrared and the American Heart Association worked closely together to launch an annual Hands-Only CPR training tour. With a tour team of four and a custom trailer traveling for two months, Infrared managed a 22-city tour and trained 11,352 people on Hands-Only CPR techniques. These attendees at the live training event then trained 27,864 additional people using a special training kit distributed to all participants. Locations for the mobile tour event included high schools, universities, corporate headquarters and local retailers. YTD results hit 612,031,944 media impressions and 3,231,054,696 total PSA views.

 

Client:American Heart Association