Sponsorship Activation

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    Farewell RBS: What Next for 6 Nations Rugby Sponsorship?

    After fourteen years we bid a very fond farewell to RBS, title sponsor of the 6 Nations since 2003....

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  • The Rise of British Cycling & Mass Participation Events

    Infrared Events – Our very own cycling guru Tom Robinson looks back at the rise of British cycling over…

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  • Cricket: The Marmite Effect

    Cricket tends to have the Marmite effect, with a fairly clean split in opinion between ‘love it’ and ‘yawn’.  ...

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  • Effective Sponsorship Activation – Why do brands choose to engage through sponsorship?

    With Rugby World Cup 2015 on the horizon and UEFA Euro 2016 and Rio 2016 just around the corner,...

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  • UEFA Euro 2016 update: sponsorship & hospitality in France

    The current buzz in sport is all about whether Rio will be ready for the Olympic Games, but next...

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  • This girl can! – Has the tide turned for women in sport and sponsorship?

    Much has been written recently about Women in Sport.  Just recently as I squished myself onto the delightful Northern...

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  • Rugby, Sponsorship & Hospitality – The winners and losers of RWC 2015

    The 31 man squads have been announced, the team welcome ceremonies are ongoing and the countdown to kick off...

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  • “One year to go; plenty of opportunities.” – Rio 2016

    It was just a test event, but it felt like the real thing. If you were around the Copacabana...

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  • Why do brands choose tennis for sponsorship activation and hospitality?

    Strawberries and cream, Pimms and Murray Mound are all things synonymous with our love affair that is Wimbledon; where...

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  • The Countdown to Rio 2016

    The countdown is now well and truly on. It’s now only 450 days before the start Rio 2016 Olympic...

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