• Infrared-Experience-Marketing-Blog-Little-Things-Thumbnail

    Sometimes it’s the Little Things that Mean the Most

    Incentive travel planners pride themselves on creating truly unique travel experiences. These are the types of vacations that most...

  • Formula E: The Irrefutable Allure for Car Manufacturers

    FACT: Governments in France, India, Norway and the UK have all pledged to ban the sale of petrol and...

  • Travel Incentives – How Do I Evaluate Results?

    The trip is over, the feedback has been great, and the progress reports along the way promised a big...

  • 10-reasons-why-money-isnt-everything-but-travel-incentives-comes-real-close-thumbnail

    10 Reasons Why Money Isn’t Everything But Travel Incentives Comes Real Close

    Successful businesses are always looking for the most effective ways to motivate employees. So what works best: cash or...

  • Experiential Travel Incentives – A powerful method to make customers feel valued?

    There are innumerable books, lectures and experts claiming to hold the key to conducting business in a more humane...

  • FCA Bribery Act – The Death of Corporate Hospitality - Corporate Events - Sponsorship Activation

    Do FCA Regulations spell death for Corporate Hospitality in Financial Services?

    This July 1st 2017, marks six years since the Bribery Act became law. Its aim? Simply put, to guide businesses...

  • sports-sponsorship-activation-farewell-rbs-what-next-for-6-nations-sponsorship

    Farewell RBS: What Next for 6 Nations Rugby Sponsorship?

    After fourteen years we bid a very fond farewell to RBS, title sponsor of the 6 Nations since 2003....

  • The Story So Far The 10 Travel Incentive Trends of 2016 Elephant Polo

    The Story So Far: The 10 Travel Incentive Trends of 2016

    What’s new in incentive travel in 2016? Well, whilst there may not be brand spanking “new trends” per se,...

  • Infrared-Expereince-Marketing-Brands-Storytelling-Events-Activation

    Why Brands Use Storytelling to Create Human Connections with Consumers

    Why Storytelling? Human-to-human connection should be at the heart of marketing. Storytelling as it relates to your brand is...

  • What’s Fueling the Trend Toward Conscious Consumption?

    Infrared Events – Our very own cycling guru Tom Robinson looks back at the rise of British cycling over…

    by Craig McAnsh