Author archive for Vivienne Brown

  • Cricket: The Marmite Effect

    Cricket tends to have the Marmite effect, with a fairly clean split in opinion between ‘love it’ and ‘yawn’.  ...

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  • Effective Sponsorship Activation – Why do brands choose to engage through sponsorship?

    With Rugby World Cup 2015 on the horizon and UEFA Euro 2016 and Rio 2016 just around the corner,...

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  • UEFA Euro 2016 update: sponsorship & hospitality in France

    The current buzz in sport is all about whether Rio will be ready for the Olympic Games, but next...

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  • This girl can! – Has the tide turned for women in sport and sponsorship?

    Much has been written recently about Women in Sport.  Just recently as I squished myself onto the delightful Northern...

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  • Rugby, Sponsorship & Hospitality – The winners and losers of RWC 2015

    The 31 man squads have been announced, the team welcome ceremonies are ongoing and the countdown to kick off...

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  • How to navigate corporate hospitality in the regulatory environment?

    Gone are the days of buttering up the Head of Department in a financial institution to sign off on...

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  • Why is the RBS Six Nations so popular for corporate hospitality?

    The RBS Six Nations kicks off in Cardiff next Friday night with the curtain raiser being the ever contentious...

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